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Articles from our Coffee Talk newsletter
January 2005 - Coffee and Afternoon Fatigue The Late Afternoon Fatigue Factor I send out samples of our healthier coffee every day to people all over the U.S., and even Canada and Australia. The feedback I get back is always very interesting. We love to listen to our customers because that’s what takes a product like ours from good to great. Unfortunately, however, what I have come to find is that many of us believe certain things about our routines because that is what we are conditioned to believe by society, marketing messages, friends, and simply the comfort level of the routine itself. (Read more...) February 2005 - Extraordinary SoyJoe What Makes a Soy/Coffee Blend so Extraordinary? This is a natural question that I get from many first time visitors to our site, especially since we say other coffees are “ordinary” but our SoyJoe Blended Coffee is “extraordinary”. There are really too many answers to squeeze into one article, but you can find most of the answers in the articles I’ve published on our web site site. For the purposes of this brief explanation let’s focus on comparison. (Read more...) March 2005 - The Tipping Point A Healthy Lifestyle Awaits Us All This week I picked up the paper and read about how obesity is rapidly becoming the number one cause of preventable death in the U.S. Even with the unbelievable advances in the field of medicine, obesity is reducing average life spans in an age when science and technology should be increasing our average life expectancy. I just finished a book last week called The Tipping Point, by acclaimed columnist with The New Yorker, Malcolm Gladwell. An interesting read. Basically he provokes thoughtful consideration of how small things make a big difference. In general, Gladwell discusses how big picture things such as crime rates, consumer products, or diseases literally become epidemic in nature. In other words, any of these things reaches a point – the tipping point – that makes them so "sticky" and so compelling, that they spread like wildfire. And it’s the little things that add up to that point. What does all this have to do with coffee, you might ask? (Read more...) Be sure to join the Coffee Talk mailing list. Coffee Talk is our monthly newsletter that combines our updates and articles with practical nutrition advice from our resident nutritionist, Camille Martin: |